![]() ![]()
|
|
|
|
|
|
WHAT IS iBID? iBid is a Reverse Auction Service. Broadcasters, online and print media publishers use premium rate numbers to generate revenues from many different services including quizzes & competitions. Lowest Bid Auctions are simple to run and simple to set up using the Square1 Auction Manager web interface. This will allow you to configure and set message responses for each auction, you will also find full statistical reports online within the same client portal. THE LOWEST UNIQUE BID WINS THE ITEM BEING AUCTIONED This service can be run at any tariff, but most clients opt for either £1 or £1.50 per bid. We have found that users are not particularly sensitive to the cost. Users text in the keyword, followed by their bid in pence. For example, if they bid £3.75, they will text the keyword followed by 375 (e.g. CAR375). The user then receives various response messages back, depending on their bid. OUR EXPERTISE Square1 has vast experience running competition promotions across a range of media and wil be happy to provide help and guidance on artwork, prize sourcing and can also manage the entire event from end to end. DATA GENERATION Competitions provide a valuable revenue stream, but database generation is also a positive spin-off from these types of services. Once a caller has sent a text or called the 09 number of the promotion, they have ‘soft opted-in’ and Square1 can manage mobile marketing strategies to these users to promote additional and similar services in the future. SERVICE SET UP AND ACCOUNT MANAGEMENT Square1 will provide you with a web-based toolset that allows you to configure and set up each of your auctions online and we will also be available to assist you in any way you require, including help with promotional artwork. CALL DATA & REPORTS Square1 provide a comprehensive range of online reports. These are available in real-time or by date range. You can download all CLI data online. |
||||||||